Meal bundling is key driver of chip incidence
Combos are not only desirable to consumers for monetary value, but also convenience. Most people are driven by convenience. If combo meals are displayed first and it took more work to get to individual menu items, it is more likely that people just order the combo. They’re particularly appealing to millennials; 64% of millennials responded that they often order combo meals at lunch.
In studies, we’ve seen single-priced combos, which are pre-built menu items with a single price, yield +8% chip incidence vs. add-on pricing, which asks guests to build up the combo themselves.
Source: PepsiCo Digital Labs
Better For You
The results are in – better for you snack options are projected to mature to into $13B market by 2023.
Are you ready to ride the better-for-you wave? With four of the top better-for-you brands in the
market, Frito-Lay is here to help you grow incremental sales.
Source: FLNA Analytical Insights Foundation 2019
Looking to spice up sales? Recent studies have shown that intense flavored snacks are heating up
the salty snack space. 96% of salty snack Growth is coming from Flavor. Make sure you are stocking up on Intense, Cheese and Tangy flavors
Source: IRI POS Ttl MULOC 3 YR CAGR Ending 2019